Widely regarded as the most challenging motorsport competition in the world, the FIA World Rally Championship (WRC) pits cars and drivers in a series of multiple day events through some of the toughest, and most varied, conditions on the planet.
And when the adrenaline-pumping action lands down under in September, Coates Hire will be right in the thick of it after becoming naming sponsor of Australia’s round of the 2013 FIA World Rally Championship (WRC), now to be known as Coates Hire Rally Australia.
The sponsorship was announced by Rally Australia Event Manager David Catchpole during the inaugural Australian Rally Hall of Fame dinner in Canberra in February.
Mr Catchpole said Coates Hire was a perfect partner for Rally Australia, one of the biggest international sports events in the NSW calendar.
"The unique nature of a special-stage world rally requires extensive temporary infrastructure across an entire region and no company is better equipped or more experienced than Coates Hire to support us in this major project," he stated.
"Rally Australia’s previous experiences with Coates Hire have been very successful and now we’re delighted to be stepping up our relationship to one that is both operational and promotional."
Coates Hire Rally Australia, round 10 of the WRC, will be staged in the Coffs Coast region of New South Wales and will feature four days of high-flying, high-powered action from Thursday 12 September to Sunday 15 September.
The event is expected to attract tens of thousands of spectators from around Australia and overseas, as well as a global television audience.
Coates Hire has had a long history of involvement with rallying throughout Australia and Jeremy Hill, Group Manager - Strategic Marketing, said Coates Hire is thrilled to be extending our motorsport association by partnering with the exciting Coates Hire Rally Australia, which is the pinnacle of Australian rallying.
"Coates Hire goes beyond a traditional sponsorship model and becomes a true partner with the sporting association by utilising our extensive event experience to provide a tailored hire equipment services solution to cover all of the difficult logistical and geographical challenges that rallying provides," Jeremy said.
In further rally news, Coates Hire is proud to have been named as the official hire equipment sponsor of the East Coast Bullbars Australian Rally Championship.