Coates Hire expands V8 Supercars portfolio
21 October 2015
Coates Hire, an existing long-term sponsor of the Championship, has agreed to a multi-year naming rights agreement that will see the Championship decider become the Coates Hire Sydney 500 until 2018.
Coates Hire supplies equipment and temporary infrastructure services to a wide variety of markets from construction to mining and resources to major events.
The naming rights of the Coates Hire Sydney 500 is in addition to its position as the Official Hire Equipment Sponsor of the V8 Supercars Championship, providing V8 Supercars with all of the essential equipment and services required to run all V8 Supercars events.
Coates Hire has a long history with the sport, having held the naming rights sponsor position for the Coates Hire Ipswich SuperSprint for the last three years and also sponsor the Coates Hire Leaderboard, featured in both the V8 TV broadcast and online at v8supercars.com.au.
V8 Supercars Commercial Director Matt Braid says that it was extremely encouraging to see a long-term series partner like Coates Hire looking to expand their presence in the sport.
“With the new naming rights agreement for the Coates Hire Sydney 500, the relationship between Coates Hire and V8 Supercars will reach beyond 15 years – beginning in 2002,” says Braid.
“Our fan base provides exposure for Coates Hire, with strong alignment to our key demographic, marketing to our audience makes fantastic sense for Australia’s largest equipment hire company.”
Coates Hire Group Manager, Marketing, Jeremy Hill, says that stepping up into the naming rights position for the Sydney 500 was a strategic expansion of their existing V8 Supercars assets.
“We’ve seen fantastic results from our relationship with V8 Supercars as Official Hire Equipment Sponsor, and our sponsorship of the championship over the last few years.
“Our equipment and event expertise is what helps V8 Supercars events around Australia happen and we’re proud to play such an integral part in providing the equipment that allows these sensational events to come to fruition,” says Hill.