Coates Hire Renews Naming Rights to Australia's FIA World Rally Championship
23 June 2015
Australia's round of the FIA World Rally Championship (WRC) will continue to be known as Coates Hire Rally Australia for a third year after Coates Hire officially renewed its naming sponsorship of the 2015 Coffs Coast event today.
Coates Hire Rally Australia
will be staged on the New South Wales Coffs Coast from 10-13 September and again features rounds of the WRC, the East Coast Bullbars Australian Rally Championship and the Australian Off Road Championship.
It will showcase the World’s fastest rally drivers – judged by many to be more skilled than their Formula 1 counterparts – and attract thousands of spectators from overseas and Australia to one of the biggest and most prestigious events on the sporting calendar.
The renewed sponsorship confirms the WRC round as an important part of Coates Hire’s motor sport portfolio, which also includes V8 Supercars, Formula 1 and MotoGP.
The Australian-based multi-national company also will extend its partnership as the “Official Hire Equipment Sponsor” of the East Coast Bullbars Australian Rally Championship.
Coates Hire was delighted to continue its partnership with Rally Australia, said Jeremy Hill, Group Manager – Marketing.
“Rally Australia and the World Rally Championship are an ideal fit with Coates Hire,” Mr Hill said.
“Our company has a long association with rallying and to be the naming sponsor of one of only two FIA World Championship motor sport events in the country is a great privilege.
“The sponsorship also enables Coates Hire to showcase our ability to provide equipment services in a challenging logistical and geographical environment, with multiple viewing sites over a broad area needing to be built and then removed over a relatively short time.”
Rally Australia Chairman Ben Rainsford welcomed the return of Coates Hire.
“Coates Hire is an ideal partner for Rally Australia. We have substantial logistical requirements at multiple sites over a wide region of the Coffs Coast and Coates does a magnificent job in meeting this efficiently and effectively,” Mr Rainsford said.
“The company’s global expertise, especially on major motorsport events, is a significant asset in staging such a complex and closely-watched event.”