Throughout the summer, the Kellogg’s Nutri-Grain IronMan Series, the Telstra IronWoman Series, and the Junior IronMan and IronWoman events have taken over some of Australia’s most famous beaches – from Scarborough to Portsea to Noosa Heads – in the quest to crown current champions and identify emerging talent.
It’s an institution of the Australian sporting summer that Coates Hire is delighted to support for the first time as Official Equipment Hire Supplier, as Coates Hire Group Manager of Strategic Marketing, Jeremy Hill, explained.
“Coates Hire has a long, rich Australian history, and we see this sport as very closely aligned not only with Australian culture, but also surf life saving is ingrained in local communities as Coates Hire itself is,” Jeremy said.
“We have a lot of local branches run by local people, and this is one of the first national sponsorships we’ve done that brings to life this community support for the Coates Hire family.
“It also ties in with the importance we as a company place on health and fitness. It’s important not just for our people, but for our customers as well, and is something Coates Hire is putting a big focus on now and into the future, in looking after our people.”
Community support is a key focus for Coates Hire, and according to Jeremy is something that happens every day down at the branch level in the support that the company provides to local sporting teams and charities, as well as other fundraising events.
“A lot of our sponsorships have historically been in the motor sports area, but we are looking to balance that somewhat with more socially-connected sponsorships like the IronMan, IronWoman and Junior series’,” Jeremy said.
It’s also about Coates Hire supporting Australia’s local sporting heroes, future champions, and the communities in which these young people live and grow up in.
Coates Hire’s support of the IronMan, IronWoman and Junior events also goes beyond event sponsorship. There is also the critical role the company plays in the reliable supply of hire equipment through its specialist, highly experienced events business, to ensure each event is successfully staged, which is no small undertaking.
“Surf life saving is well ingrained in Australian culture, and that elite level of performance and high energy sport is a good fit for our business and great to be associated with,” Jeremy said.
“Australian culture and the Australian summer is something that a great Australian company like Coates Hire should be a part of.”