Australia’s most iconic surf sports endurance race will now be known as the Coates Hire Coolangatta Gold following a landmark naming rights deal. The new three-year partnership links Coates Hire with an event that continues to challenge the world’s most elite surf sports athletes, 31 years after its inception.
The announcement of the naming rights deal coincides with the launch of registrations for the 2015 Coates Hire Coolangatta Gold, to be held on the Gold Coast on October 10 and 11. Surf Life Saving members and athletes from outside of the organisation wanting to take on the challenge can register for the event at www.slsa.com.au.
Michael Byrne, Chief Executive Officer, said Coates Hire was delighted to announce the new partnership with Surf Life Saving Australia and naming rights partner for the Coates Hire Coolangatta Gold. "The Coolangatta Gold is the perfect fit for Coates Hire. It’s such an iconic Australian event and we are very proud and privileged to be the Naming Rights partner for the next 3 years.
Our new partnership with Surf Lifesaving Australia has very close alignment to the areas we are focusing on as a business – Safety and Community.
The sponsorship also enables Coates Hire to showcase our ability to provide equipment and event services in a challenging logistical environment, with multiple sites over a broad area needing to be built and then removed over a relatively short time – let’s just say I’m looking forward to the Gold Coast turning to more of a bright orange this October….”
The Coolangatta Gold was launched in 1984 as the concept for a movie script of the same name. Since then, surf lifesaving luminaries such as Guy Leech, Darren Mercer, Caine Eckstein, Ali Day, Hayley Bateup, Courtney Hancock and current two-time defending Open women’s champion Liz Plumers have tasted success on the 42km course.
In 2015, the categories for the Coates Hire Coolangatta Gold short-course will be expanded to include a “mates wave” initiative. The “Mates Wave” will give athletes the chance to engage in head-to-head duels with their friends or colleagues, regardless of age or gender. This has also been tailored as the perfect opportunity for corporate challenges.
Surf Life Saving Australia President, Graham Ford, welcomed aboard Coates Hire and said the new partnership would help broaden the profile and legacy of one of the most iconic events on Australia’s sporting calendar.
“There is a synergy between the two organisations and it makes sense for Australia’s largest equipment hire company to team with Australia’s largest volunteer movement of its kind,” Mr Ford said.
“Coates Hire is known for its reliability, performance, energy and detailed planning in everything it does. They are key traits for anyone thinking about taking on an event like the Coates Hire Coolangatta Gold, be it athletes or our valuable partners.”
“There are exciting times ahead for Surf Life Saving in our delivery of sport and events and ultimately doing what we do
best, keeping our beaches safe. We are thrilled to have Coates Hire joining and assisting us on that journey.”
The partnership also installs Coates Hire as the exclusive supplier of hire equipment and event infrastructure for both the Coates Hire Coolangatta Gold and The Australian Surf Life Saving Championships, to be held on the Sunshine Coast in April 2016.
To enter: http://www.sls.com.au/coolangattagold/entries