Requiring no introduction, the Australian Grand Prix is a motor race held annually and is held to be the pinnacle of motor racing in Australia. The Grand Prix is in fact the oldest surviving motor racing competition held in Australia having been held 76 times since it was first run at Phillip Island in 1928.
Since 1985 the race has been the first round of the FIA Formula One World Championship. It is presently held at the Melbourne Grand Prix Circuit at Albert Park in Melbourne. Prior to its inclusion in the World Championship it was held at a multitude of venues in every state of Australia.
This year Melbourne is the proud host of the F1 Grand Prix championship, with motor enthusiasts all around Australia and abroad counting down for the big event. This year the F1 Grand Prix will see well over 500 000 spectators flood the gates to watch legend drivers such as Vettel, Hamilton, Alonso and Australia’s Mark Webber kick off the 2012 championship.
Coates Hires capabilities to support major events led us to be selected as the official equipment hire supplier to the Australian Grand Prix.
Our specialist event team has been working closely with the Australian GP corporations logistics and operations team to understand the contingencies and requirements of Albert Park, including everything from power generation, traffic and people management, lighting requirements, as well as amenities and crowd control.
Coates Hire will also have a strong presence at the event, with a corporate sponsorship in V8 Alley, alongside our friends from Holden Racing team. This gives us the opportunity to invite some of our customers to the event for a great weekend at the Australian Grand Prix.
“We are very proud to be supporting the Australian F1 event for 2012. Motor Racing is a natural fit for our business and the F1 is a logical extension to our partnership with V8 Supercars.” Said Group Manager of Strategic marketing; Jeremy Hill.
Jeremy went on also described how these opportunities were also a great way to build mateship and culture “both our customers and our staff get the opportunity to attend in the Coates Hire corporate box, we make sure to invite our people (both customers and staff) to share these iconic events and enjoy some of the exciting and proud moments on the track and to witness examples of teamwork at the greatest scale , we are looking forward to a great weekend of racing”
This mind set is very much in line with the attitude and values of Coates Hire staff, believing that “every customer matters” and “team work wins” acting on that by sharing these opportunities with the customers.
If you are down at F1, we hope to see you there and we wish our friends at Red Bull and the Red Bull racing team the best of luck in the F1 this year.
2012 F1 Australian Grand Prix Promo Video