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Executive Leadership Team
Board of Directors
Executive Leadership Team
Chief Executive Officer, Executive Director
Jeff was appointed CEO of Coates Hire in July 2016. He joined Coates Hire in July 2015 as a director and Chief Financial Officer. Jeff’s broad business experience includes a well-developed commercial acumen across a wide range of industries, including services and infrastructure. Prior to joining Coates Hire Jeff spent six years with Downer EDI where he held the position of Chief Financial Officer – Specialist Services. This preceded various senior positions Jeff has within Downer EDI group. Jeff held roles with Tabcorp and Nemmco as well as various roles within BHP in both the US and Australia. He holds a Bachelor of Commerce from Newcastle University
Chief Legal Counsel and Company Secretary
Bronwynne has more than twenty years’ experience in corporate and commercial law. She was appointed Chief Legal Counsel and Company Secretary in February 2015 following a 3 year role as Senior Legal Counsel. Before joining Coates Hire, Bronwynne held a number of senior legal positions, including Chief Legal Counsel, AMP Investments. Bronwynne was also an active participant in the AMP Shareholder Relations Committee and the Corporate Services team and represented AMP on a number of industry boards. Bronwynne holds a Bachelor of Arts and a Bachelor of Laws as well as a Graduate Diploma, Psychology from the University of Sydney and is an accredited mediator. She has also tutored in Business Law (Banking & Finance, Bankruptcy & Insolvency) at the University of Sydney and co-authored legal conference papers.
Chief Financial Officer, Executive Director
Paul Brittain was appointed Chief Financial Officer in February 2017. Prior to joining Coates Hire, Paul held the position of CFO and more recently acting CEO of Ashley Services Group Limited, a listed Australian company in the labour hire and educational sectors. Paul previously held senior finance, strategic and M&A roles in both Australia and the USA, in industries spanning construction materials and the manufacturing and distribution of building materials, to outsourced engineering, property services, asset management and maintenance. His career has included roles in companies including UGL Limited, CEMEX, Rinker Materials, CSR Limited and Deloitte. Paul is a Chartered Accountant with over 25 years’ experience and has a Bachelor of Science (Biological Sciences), University of Exeter, UK and has completed the Wharton Advanced Management Programme, University of Pennsylvania, USA.
Executive General Manager – Customers
Greg Allan was appointed to the role of Executive General Manager - Customers in November 2017. In this role he is responsible for managing the Strategic Accounts, Sales Effectiveness, Communications, Brand and Marketing teams. Greg has a wealth of experience in field sales leadership, go to market strategy and revenue management. Prior to joining Coates Hire Greg held the position of General Manager, Retail and Consumer for the Qantas Loyalty business. He has also held a number of senior roles with Coca-Cola Amatil including National Head of Business Development, General Manager for New South Wales, General Manager for National Accounts and National Grocery Planning Manager. Greg holds a Bachelor of Business degree from Monash University.
Chief Information Officer
Ben Waterhouse was appointed Coates Hire’s Chief Information Officer in April 2018. He joined the organisation in 2008 and has held a number of senior roles within the Information Technology team. During this time he has developed a deep understanding of the hire and rental industry from a technology perspective having led the Infrastructure, Applications and Services teams. Ben has also driven the development of the organisation’s strategic vision for a digital future. He enjoys working with key stakeholders to drive business value through technology and innovation, as well as being passionate about the role that technology can play in the digital transformation of a business. Ben holds a Bachelor of Computer Science from the University of New South Wales.
Executive General Manager - Fleet and Logistics
Peter Davis was appointed to the position of Executive General Manager - Fleet and Logistics in March 2018 having acted in the role for the previous 12 months. In this role Peter leads the Fleet and Logistics team in managing equipment compliance, maintenance, strategic deployment, disposals, second-hand equipment purchasing and transport. Peter is highly regarded in the hire industry with over 35 years’ experience in and around equipment rental. He started with Coates Hire in 1983 as an apprentice and has worked with Coates Hire since that time, apart from a short period when he worked in his own business. Peter is a qualified Plant Mechanic and has held a variety of roles within several industry associations and has spoken at numerous conferences both within Australia and overseas.
Executive General Manager - Human Resources & Safety
Graham has worked for Coates Hire since 2009 being initially employed as the Human Resources Manager for Queensland. Graham moved to the Corporate office in Sydney in 2013 when he was appointed Group Manager – HR Services. Graham was appointed Executive General Manager – Human Resources and Safety in 2015 and leads the business’s HR, L&D and Safety professionals. Graham has a background in the FMCG, Resources, Aviation and Tertiary Education sectors. Graham has worked in various locations across Australia for a range of companies including Qantas, the University of Queensland and Arnott’s Biscuits. Graham has a Master’s degree in Business Administration, a Bachelor’s degree in Business Management majoring in Human Resources and Industrial Relations, a Bachelor’s degree in Arts with a double major in Psychology and a Graduate Certificate in Applied Law specialising in Labour Law.
Executive General Manager – North & East
Adrian knows the business from the ground up, having worked his way through the hire industry as a casual yard hand, a driver, sales coordinator, branch manager, area manager, general manager and now an executive general manager for Coates Hire, based in Brisbane. Previously he was the NSW general manager for Kennard’s Hire and he also spent 17 years with National Hire. Adrian has participated strongly in driving the business for a number of years. He has experience managing resources to match market requirements and his strengths include solving problems, strategy and planning, delivering capex and programs, interpreting market trends. He has a Bachelor of Education degree (Sydney University) and an Advanced Diploma in Business Management (AGSM).
Executive General Manager – Markets & Products
Jeff has 25 years’ experience as a senior executive having operated at the Managing Director, CEO and General Manager levels within high profile commercial and consumer building improvement products businesses – Bunnings, Marbletrend, WESFI and Porta Mouldings. Jeff’s background is in leading geographically diverse multi-site operations including manufacturing, distribution, sales and marketing in both wholesale and retail markets. He has experience in buying, selling and developing products globally in countries including China, U.S.A. and Europe. Jeff was the Managing Director at MBD Corporation Ltd (Marbletrend) from July 2011 to February 2015. Prior to this, Jeff held various senior positions including General Manager Trade at Bunnings where he was responsible for $1Billion in revenue and 900 employees across 35 specialised trade distribution sites servicing the national construction and trade markets. Jeff has an MBA and completed the Advanced Management Programme at INSEAD, France in 2010. He is a member of the Australian Institute of Company Directors.
Executive General Manager - West
James commenced as Executive General Manager – West in October 2014. James started at Coates Hire in 1999 where he has gained extensive experience in both sales and operational roles. In the last 5 years, he has served in key senior roles such as Operations Manager and Sales & Marketing Manager for the South Business Unit. James has worked across all key areas of the business, leading strategic acquisitions and implementing major change management initiatives across large networks of branches. James holds a Masters in Business Administration (MBA) specialising in Strategy & Planning. He has also served on the Victorian Hire & Rental Industry Association committee in 2012-2013.